In response to market demand, where consumers look for products that contribute to maintaining and improving their quality of life, Megamarket was established in 1997. Megamarket's mission is to represent national and foreign companies interested in expanding into new markets, with products mass consumption. Additionally, Megamarket has diversified its offer with its own brands such as Riovalle, Happy Life, Padrísimo, Saudé and MegaHogar. This approach allows Megamarket to not only meet market demands, but also offer exclusive products that meet the quality and well-being standards that consumers seek. Transformation Purpose: we bring the world closer to people for a better life. Vision: Be recognized in Colombia and different countries where it has operations as a reliable company, with a differentiated portfolio of mass consumption products that contribute to the nutrition and well-being of people. Sustainability & Ethical Sourcing: We are deeply committed to sustainability and labor inclusion for mothers heads of household and ethnic inclusion, ensure fair compensation and support local communities. We believe That we all have the right to well-being with a rich and healthy diet. We believe in equitable relationships and mutual and sustainable growth for the parties. We believe That we can always do more and better, with intense, constant and orderly work. We believe in innovation to deliver greater value. We believe in a globalized world.